Site Posting and Submission Policy
Compare Care Homes actively welcomes genuine and honest submissions of the services
offered by the UK's 24,000 care homes.
However, we are not a forum for unfair, misleading or dishonest reviews, or for reviews of
user experiences that have occurred in the distant past, as the care home may have
changed since the initial user experience. As such, we require that all reviewers strictly
adhere to the following rules, which have been written to help keep contributions honest,
constructive, relevant, and civil:
You must:
1) have recent first-hand experience of the services offered by the care home being
reviewed. Compare Care Homes is not a place for hearsay.
2) be completely honest about your experiences and accurately represent them. You
must certify that all information supplied by you on the Compare Care Homes Website
is true, accurate, current, and complete.
3) be clear when making statements of opinion and statements of fact. You must also
genuinely hold any opinion(s) that you express.
4) write in English and avoid profanity or unnecessary punctuation that may give the
impression of shouting or sarcasm.
5) certify that you have read our Terms and Conditions, understand them, and agree
to be bound by them. You must also have legal capacity to be bound by them, and be
over 18 years of age.
6) write a balanced review of your experiences. Reviews that focus exclusively on
one negative experience may generated an unbalanced review of the care home.
You must not:
1) identify people by their names. You may, however, refer to people by their job title
(i.e. the care home manager, or the chef). You must not make a personal attack on
anyone.
2) express your opinion(s) as fact, and you must not submit defamatory content or
inferences that are capable of damaging the reputation of an individual or
organisation.
3) submit any content that risks prejudicing current or forthcoming prosecution or
court proceedings, or any other material that may be in contempt of court.
Submissions that include details of deaths and other sensitive events are not likely to
be published until all investigations and legal proceedings are complete.
4) submit any content that is false, unlawful, insulting, menacing, threatening,
harassing, vulgar, harmful, defamatory, obscene, distressing, lewd, indecent, or
material containing profanity, slang, could be constituted as an invasion of privacy, or
is otherwise, in our sole opinion, objectionable.
5) give the impression that the submission emanates from us if this is not the case, or
impersonate any person, or misrepresent your identity or affiliation with any person.
6) breach any legal duty owed to a third party, such as a contractual duty or a duty of
confidence.
7) upload any advertising or promote any services or web links to other sites.
8) upload content that is patently offensive to the online community, such as content
that promotes racism, bigotry, hatred or physical harm of any kind against any group
or individual.
Violations of the above rules will result in submissions being rejected.
You MUST be willing to certify and declare the following:
I certify that this review is my genuine opinion of this care home, and that I have no personal
or business affiliation with this establishment, and have not been offered any incentive or
payment originating from the establishment to write this user review. Where I have used
facts to support my opinion(s), I certify that they are true and accurately presented. I
understand that Compare Care Homes has a zero-tolerance policy on fake reviews.
I have read, understand, and agree to be bound by, the Terms and Conditions, and the Site
Posting and Submission Policy. I understand that, as the author of this submission, that I
may be held responsible for any illegal content that I submit.
By submitting a User Review to our site, you agree to grant us a non-exclusive licence to
use that User Review. Although you will still own the copyright in your user review, we will
have the right to freely use, edit, alter, reproduce, publish and/or distribute the material
contained in your user review. This licence will be free of charge, perpetual and capable of
sub-licence in accordance with Section 5 of the Terms and Conditions.
NOTICE AND TAKE-DOWN POLICY FOR ILLEGAL WEBSITE CONTENT
Where you have an objection to material posted on the site, please notify us using the
hyperlink next to the posted content. We will then review the submission within a reasonable
period of time (Max 14 days), to determine whether there has been a breach of the website
Terms and Conditions, and/or Posting and Submissions Policy.
When you object to the content of a care home user review, you must give reasons for your
objection(s). As such, and in accordance with Section 9 of the Defamation Bill that is
currently before Parliament, your objection must meet ALL of the following notification
requirements:
a) Your complaint must be made in writing. Please do not contact us by
telephone to submit your complaint verbally;
b) You must specify the words or matters complained of, and the person (or
persons) to whom they relate;
c) You must specify the publication that contains those words or matters;
d) You must specify why you consider the words or matters to be defamatory,
illegal or objectionable;
e) You must specify the details of any matters relied on in the content which you
consider to be untrue; and
f) You must specify why you consider the words or matters to be harmful in the
circumstances in which they were published.
NOTE: The 14 day notice period starts on the day that you provide us with ALL of the
information stated within parts (a) – (f) above.
Where we deem that the contents of a user review should be removed, only the text of the
review will be removed, and the user-submitted star ratings will remain. We may, in
accordance with our Terms and Conditions, post reasons for, or a summary of reasons for
the objection in substitution of the original user review.
We are not primary publishers and, as such, we will not amend or alter the text of any
submission. Our moderators only have the ability to remove the entire text of a user review.
Please do not request that text is amended.
GUIDELINES ON THE AVOIDANCE OF REVIEW FRAUD
The following actions may be considered fraudulent:
Attempts by an owner (or agents working on behalf of the ownership of a property) to boost
the reputation of a care home by:
· Writing a review for their own property
· Asking friends or relatives to write positive reviews
· Submitting a review on behalf of a guest
· Copying comment cards and submitting them as reviews
· Pressuring a Compare Care Homes user to remove a negative user review
· Offering incentives such as discounts, upgrades, or any special treatment in
exchange for reviews
· Hiring an optimisation company, third party marketing organisation, or anyone to
submit false reviews
· Impersonating a competitor or a guest in any way
Attempting to damage his/her competitors by submitting a negative review.
Please Note: Any attempt to mislead, influence or impersonate a care home user is
considered fraudulent and will be subject to penalty. We will fully cooperate with relevant
authorities where fraud or attempted fraud is detected.



